#BehindTheMeme — Usher

Leaning into the authentic behavior of meme culture on Twitter, we launched a new content series “Behind The Meme” – a twist on the popular “Behind The Tweets” series – highlighting viral memes trending on the platform, from the creators themselves. We partnered with Usher for the inaugural episode, capturing him as he dives into the backstory of his viral “Watch This” meme moment.