Super Follows Launch
For the launch of Super Follows – Twitter’s latest product feature that allows creators to monetize their Tweets by offering subscription-exclusive content to their followers, we created a launch campaign that dives into the portal of the internet behind the Super Follows button; introducing a whole new world of weird, wild, unfiltered content from your favorite Twitter creators. To bring this campaign to life, we worked directly with creators to highlight their authentic Tweet content within our vortex.
Talent
Tiara Willis, Mayesha Chou, @TarotByBronx, Josiah Johnson
Credits
Role: Creative Lead
Creative Director: Taylor Erin Carter
Producer: Leah Ranahan
Art Director/Designer: Meghan Wittbrodt
Copywriter: Clare Sandlund
Production Company: Lord Danger
Profile Header
Creator Kit
Product Ed — Creator POV
Product Ed — Consumer POV